Think Like an Inventor

Why Didn’t I Think of That?

Did you ever see a great new product, I find yourself saying “why didn’t I think of that”?

Most successful inventions and new products are created by normal people who found a new or unique way to solve a common problem.

It’s human nature to seek pleasure and avoid pain. It’s part of our evolutionary instincts.

So when you’re out there living your life, notice the little things which cause you grief with the products you use. Develop an awareness of when things are less than ideal or when they create a pain in your butt 😉

These are the seeds of invention. This is thinking like an inventor.

What’s the Itch?

Back when I was studying Product Design, read a book called “Think Better”.

In the book, the author talks about a simple but effective concept: ask yourself “what’s the itch”? What’s wrong with the way things are? What’s annoying about the world around you?

Sure, you don’t want to turn into a negative Nancy (haha) and complain all the time, but those annoyances can become a spark of inspiration for a successful new product idea.

Get in the habit of keeping a list of the things that annoy you as you go about your daily routines

Invention Ideas from Your Daily Routines

Kitchen and Cooking

Cleaning & Home Organization

Office Supplies

Kids & Toys

Exercise & Fitness

These are all areas which are ripe for new products and are part of normal life, so generally we don’t need to go out of our way to think about them or research them.

http://www.knowthis.com/product-decisions/categories-of-consumer-products

For EXAMPLE – whenever I do laundry, I get annoyed with our clothes hanging rack. It’s simple and it folds away for storage and it was relatively inexpensive. But still, it’s pretty annoying. So I’ve set out to design a better one! If I come up with something good, I’ll share it with you.

Get Invention Ideas from Your hobbies

Hobbies are a great starting point for inventions.

Not only are you a kind of “expert”, but choosing a hobby automatically puts your ideass into a great product category: “specialty products”

This is where the target market is a bit smaller, but profit margins can be higher.

It’s a widely known fact that consumers generally have a fair amount of disposable income allocated for their hobbies and pass times.

https://www.statista.com/statistics/286212/games-toys-and-hobbies-share-of-household-spend-in-the-uk-by-income/

If you’re not part of The Inventor School training program, you could be missing out on your opportunities!

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